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(Senior) SEO Manager (f/m/d) | 80–100% | Hybrid | Zürich, SwitzerlandCompany DescriptionWelcome to SMG Swiss Marketplace Group!SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products.We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values: Better Together, Aim High, and Act Responsibly.Job DescriptionYour MissionAs an Senior SEO Manager you are responsible for driving organic growth from Search Engines and AI Search Interfaces within multiple of SMG’s business units (e.g. Real Estate, Automotive, General Marketplaces or Finance). You won’t just optimize pages — you will help shape product features, scalable landing page systems and platform capabilities that generate long-term organic growth across platforms our users search. You act as the bridge between Product, Engineering, Marketing and Data, ensuring SEO becomes an integrated part of how we build products.Your goal: turn user demand into scalable platform growth.What you will doGrowth & StrategyOwn and execute Roadmap InitiativesTranslate search demand into product initiatives and growth opportunitiesPlan initiatives based on hypotheses, impact estimation and ROI potentialIdentify scalable growth levers (indexation, internal linking, landing page generation, content systems)Understand user behaviour across different search & discovery platforms and adapt your strategy accordinglyProduct-Led SEOWork closely with Product Managers to integrate SEO into product developmentDefine SEO requirements for new features and platform capabilities that are scalable across SMGs PortfolioBuild frameworks that enable growth beyond manual optimizationsHelp teams understand why SEO matters, not just what to implementStakeholder CollaborationAct as trusted advisor for Product, Engineering and MarketingCommunicate clearly with both technical and non-technical stakeholdersDrive alignment and ownership across teamsData & ExperimentationBuild hypotheses and validate them with dataMonitor performance and iterate based on learningsMeasure success via business impact, not vanity metricsWork with analysts and engineers to improve tracking and reportingQualificationsWhat will you bring to the ride?5+ years SEO experience on large websites (marketplaces, classifieds, real estate or platforms)Experience working with Product teams and agile environmentsStrong stakeholder communication skillsData-driven mindset with ability to turn insights into actionsAbility to plan initiatives and support them with business impact estimatesHands-on knowledge of technical SEO (crawling, indexing, rendering)A proactive, ownership-driven “go-getter” attitudeGrowth mindset and curiosity for experimentationFluency in EnglishBonusExperience in Product-Led SEOExperience with large-scale landing page systemsMarketplace or classifieds backgroundExperiments with AI Search/GEOAdditional InformationWhat success looks likeSEO becomes a natural part of product developmentTeams proactively involve SEO early in planningNew scalable growth systems are launchedOrganic traffic growth correlates with business KPIsClear hypotheses ? experiments ? learnings ? impactWhat do we offer?6 weeks of holidays per year (plus option to buy 10 extra)40-hour work week with flexitime (capped at 45 hours)A hybrid work setup with flexibility to work remotelyGenerous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoptionSBB Half-Fare Card and first-class travel between SMG offices in SwitzerlandAn inclusive and innovative environment where your voice mattersRecruitment ProcessWe believe hiring is a two-way street, where both parties get to know each other. Here's what you can expect:Culture FitTechnical InterviewCase Study (with preparation time)Meet the TeamWhy this role is differentYou will help build systems that scale growth across some of Switzerland’s largest platforms — and shape how SEO works in an AI-first search world.Interested?We’d love to hear from you. Just send us your CV and a few lines about why you’re excited to join.#LI-HybridAbout UsSMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products.SMG Swiss Marketplace Group provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, , , , Publimmo, , CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (, , Ricardo) and Finance & Insurance (FinanceScout24, ).DisclaimerSMG Swiss Marketplace Group primarily engages with candidates directly. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy. jid39ff537a jit0309a jiy26a