Beschreibung

For one of our prestigious international clients, a globaMarketing & Commercial Strategy Lead – Global BrandFor one of our prestigious international clients, a global leader in chemistry, we are currently recruiting an experienced Marketing & Commercial Strategy Lead for a one-year temporary assignment based at their site in Basel, Switzerland.This role offers a unique opportunity to shape global brand strategy and drive commercial impact across a strategic product portfolio within a complex, international organization.Marketing & Commercial Strategy Lead – Global BrandRole PurposeThe role provides strategic and visionary leadership for global brand development across a key portfolio. The successful candidate will ensure that New Product Introductions (NPIs) are positioned for long-term commercial success and that brand strategy is embedded throughout the product lifecycle.You will work closely with cross-functional and international stakeholders, ensuring brand excellence, consistency, and measurable business impact.Key ResponsibilitiesLead and steward global brand strategies across the portfolio, ensuring long-term brand equity growth and alignment with commercial objectivesDefine and drive global positioning and value propositions for New Product Introductions (NPIs)Embed brand strategy, customer insights, and market intelligence into cross-functional decision-makingInfluence and guide regional and local teams to ensure high-quality execution of global brand strategiesEnsure strong brand governance and consistency across marketsManage global brand budgets, define investment priorities, track ROI, and report on performanceTranslate complex technical and scientific information into compelling brand narratives in collaboration with technical and regulatory teamsMonitor brand performance and continuously optimize positioning and impactAct as a brand ambassador internally, strengthening brand-led decision-makingYour ProfileUniversity degree in Marketing, Communications, or a related fieldStrong experience in brand management or marketing leadership, ideally in technical or regulated B2B industriesProven track record in global or regional brand strategy and product launchesAbility to influence senior stakeholders in a matrix environment without direct authorityStrong organizational skills and ability to manage multiple priorities under time pressureStrategic, customer-focused, proactive, and innovative mindsetExcellent communication skills and quick learning abilityFluent English requiredWhy This Opportunity?This confidential assignment offers exposure to global strategic initiatives, cross-functional leadership, and the chance to make a tangible impact within a complex and international business environment. jidf9addddafr jit0206afr jpiy26afr