Description
Your mission
- Support the development and implementation of a licensing strategy aligned with the Audi F1 Project’s brand and commercial objectives
- Manage and oversee the end-to-end licensing process for branded products ensuring operational efficiency, compliance with brand guidelines and quality standards.
- Collaborate closely with brand and marketing teams to create compelling product offerings aligned with the brand’s vision
- Support in negotiating and executing licensing agreements, ensuring mutually beneficial terms for the brand and licensees
- Develop and maintain strong relationships with current and potential licensees and partners to drive brand growth
- Monitor and analyze the performance of licensed products, providing data-driven insights to optimize sales strategy
- Manage and oversee merchandising back-office activities, including processing internal orders and coordinating with Logistics to ensure timely product delivery
- Analyze market trends and competitor activities to identify new licensing opportunities and stay ahead of the curve
Your profile
- Bachelor’s degree in management, marketing, or a related field
- 2-3 years of proven track record in licensing management, preferably within the sports industry or for a sports brand/club
- Strong negotiation and relationship-building skills with experience managing key partners and stakeholders
- Deep understanding of licensing agreements, intellectual property rights, and contract law
- Excellent communication skills with the ability to present and influence at all levels of an organization
- Ability to manage multiple projects simultaneously while maintaining high attention to detail
- Passion for sports, with a strong understanding of consumer behavior and trends within the sports merchandise market
- Proficiency in English language skills. German language skills will be an advantage