Beschreibung

Duration: 6 months
Start: November 2026

Are you a digital enthusiast with a passion for engaging content and seamless online experiences? Become our CRM Activation & Website Content Intern! Reporting to the Team Lead Brand Communication, you-ll be instrumental in shaping our global digital presence. If you-re ready to dive into campaign management, stakeholder coordination, and performance analysis, then bring your talent to our team!

YOUR MISSION AT IWC.

CRM Activation

Support on campaign management of worldwide 1-to-many CRM activations (newsletter, data capture, SMS, WhatsApp): 

• Coordinate with stakeholders for assets, text productions, and translations. 
• Follow-up on the proofing process and guarantee validations. 
• Organize HQ and market requests and keep wave planning up to date.
• Support markets in defining strategic target audiences for marketing activations, as well as determining personalization and segmentation.
• Provide analysis on campaign results through analytic tools and prepare reports. 
• Follow-up on database management requests.

Website Content Management

Support on website content management and operations, including:

• Translation management: Coordinate the end-to-end localization workflow alongside proactive stakeholder engagement to ensure timely and accurate content delivery.
• Website database management: Provide essential support for website database tasks, such as the preparation of Product Detail Pages (PDPs) to ensure data integrity and consistency.
• Website content operations and campaign support: Actively contribute to the ongoing optimisation and improvement of website content.
• Performance analysis: Conduct analysis of website performance to identify opportunities for optimisation, contributing to enhanced user experience and business objectives.
• Market support: Assist local market teams on troubleshooting inquiries regarding the use of website tools and platforms.

HOW YOU BECOME PART OF THE JOURNEY.

• Currently enrolled or recently graduated from Bachelor-s or Master-s Degree in Marketing, Communications, Business or a related field.
• Familiarity or prior experience with Content Management Systems (CMS) and CRM tools (notably Salesforce) is a plus but not a prerequisite.
• Strong interest in digital content management, e-commerce, web operations, and localization processes.
• Creative self-starter with an eye for detail and aesthetics, and ability to work both independently and collaboratively.
• Proactive, self-motivated, and eager to learn new technologies and processes.
• Basic understanding of Google Analytics 4 and SEO principles is desirable, as well as proficiency in Microsoft Office Suite.
• Excellent written and verbal communication skills in English. Proficiency in additional languages is advantageous.

WHAT YOU CAN EXPECT FROM US.

• IWC offers you a challenging working environment: rooted in Switzerland, but operating successfully internationally. We combine tradition with innovation and attach great importance to change management, training and further education as well as personal development. Find below a selection of fringe benefits provided by us:
• Daily food & beverage allowance of CHF 7, redeem-able in the in-house restaurant and selected restaurants in Schaffhausen.
• Yearly health insurance contribution of CHF 2-340 for full-time contracts.
• 25 days vacation annually (30 days as of the age of 50), 5 additional bridge compensation days.
• Special conditions on selected IWC products.
• Diverse health & wellbeing initiatives and programs, including financial support for external childcare.
• IWC Sport Club (est. 1972) for sport enthusiasts.
• Attractive workplace adjacent to the River Rhine, inviting for social activities amongst colleagues.
• Memorable internal events (Christmas, summer after work drinks, etc.).
• And many more!