Beschreibung

**Duration**: 6 months **Start**: November 2026 Are you a digital enthusiast with a passion for engaging content and seamless online experiences? Become our CRM Activation & Website Content Intern! Reporting to the Team Lead Brand Communication, you-ll be instrumental in shaping our global digital presence. If you-re ready to dive into campaign management, stakeholder coordination, and performance analysis, then bring your talent to our team! **YOUR MISSION AT IWC.** **CRM Activation** Support on campaign management of worldwide 1-to-many CRM activations (newsletter, data capture, SMS, WhatsApp):  * Coordinate with stakeholders for assets, text productions, and translations.  * Follow-up on the proofing process and guarantee validations.  * Organize HQ and market requests and keep wave planning up to date. * Support markets in defining strategic target audiences for marketing activations, as well as determining personalization and segmentation. * Provide analysis on campaign results through analytic tools and prepare reports.  * Follow-up on database management requests. **Website Content Management** Support on website content management and operations, including: * Translation management: Coordinate the end-to-end localization workflow alongside proactive stakeholder engagement to ensure timely and accurate content delivery. * Website database management: Provide essential support for website database tasks, such as the preparation of Product Detail Pages (PDPs) to ensure data integrity and consistency. * Website content operations and campaign support: Actively contribute to the ongoing optimisation and improvement of website content. * Performance analysis: Conduct analysis of website performance to identify opportunities for optimisation, contributing to enhanced user experience and business objectives. * Market support: Assist local market teams on troubleshooting inquiries regarding the use of website tools and platforms. **HOW YOU BECOME PART OF THE JOURNEY.** * Currently enrolled or recently graduated from Bachelor-s or Master-s Degree in Marketing, Communications, Business or a related field. * Familiarity or prior experience with Content Management Systems (CMS) and CRM tools (notably Salesforce) is a plus but not a prerequisite. * Strong interest in digital content management, e-commerce, web operations, and localization processes. * Creative self-starter with an eye for detail and aesthetics, and ability to work both independently and collaboratively. * Proactive, self-motivated, and eager to learn new technologies and processes. * Basic understanding of Google Analytics 4 and SEO principles is desirable, as well as proficiency in Microsoft Office Suite. * Excellent written and verbal communication skills in English. Proficiency in additional languages is advantageous. **WHAT YOU CAN EXPECT FROM US.** * IWC offers you a challenging working environment: rooted in Switzerland, but operating successfully internationally. We combine tradition with innovation and attach great importance to change management, training and further education as well as personal development. Find below a selection of fringe benefits provided by us: * Daily food & beverage allowance of CHF 7, redeem-able in the in-house restaurant and selected restaurants in Schaffhausen. * Yearly health insurance contribution of CHF 2-340 for full-time contracts. * 25 days vacation annually (30 days as of the age of 50), 5 additional bridge compensation days. * Special conditions on selected IWC products. * Diverse health & wellbeing initiatives and programs, including financial support for external childcare. * IWC Sport Club (est. 1972) for sport enthusiasts. * Attractive workplace adjacent to the River Rhine, inviting for social activities amongst colleagues. * Memorable internal events (Christmas, summer after work drinks, etc.). * And many more!