Description

Your tasks

• Map and consolidate all local Curaprox accounts across Facebook, Instagram, TikTok, LinkedIn, X, YouTube and other relevant platforms.
• Define a unified brand voice while tailoring sub-identities for regional markets and channel-specific audiences.
• Develop and maintain a global social style guide, tone of voice, visual language and content pillars.
• Lead the creation of a social-first content calendar aligned with product launches, campaigns and educational initiatives.
• Partner with creative, product and regional teams to produce native, platform-optimised content such as video, reels, carousel posts, stories and short-form audio.
• Identify, onboard and nurture Key Opinion Leaders across key markets and develop collaborative campaigns that strengthen credibility and reach.
• Implement effective community-management processes covering monitoring, engagement, crisis response and loyalty programmes.
• Use social listening tools to capture insights, sentiment and emerging trends, and feed relevant findings back to product and R\&D.
• Select, implement and optimise social media management and analytics platforms such as Sprinklr, Sprout Social and Brandwatch.
• Define KPI dashboards covering follower growth, engagement rate, conversion lift and sentiment, and provide monthly performance reports for senior leadership.
• Act as the global hub for social media, working closely with regional marketing, PR and e-commerce teams.
• Coach local market managers on best practices, ensuring consistency while respecting cultural nuances.

Your profile

• 5–7 years of experience in social media, ideally within consumer health, beauty, FMCG or an international consumer brand.
• Proven experience developing and scaling social media strategies across multiple markets and accounts.
• Bachelor’s degree in Marketing, Communications, Business or a related field; a Master’s degree is an advantage.
• Fluent English, written and spoken; German and/or French is a strong advantage.
• Strong knowledge of social scheduling, analytics and listening tools, as well as Meta Business Suite, TikTok for Business, YouTube Studio, LinkedIn Campaign Manager and emerging platforms.
• Experience building and managing relationships with KOLs, scientific and dental professionals, influencers and lifestyle creators.
• Strong strategic and analytical skills, with the ability to translate brand objectives into data-driven social strategies.
• Confident presenting insights, recommendations and performance results to senior and executive stakeholders.
• Strong visual sense and copywriting skills, with the ability to create compelling stories around oral self-care.
• Strong project-management skills and the ability to manage multiple launches, deadlines and cross-functional stakeholders simultaneously.
• Proactive, collaborative and hands-on, with the ability to balance strategy, creativity and execution in an international environment.

Curaprox convinces with

• meaningful and varied work with the opportunity to make a visible impact
• the chance to grow together with an ambitious, fast-growing company
• a dynamic and collaborative working environment with a personal, approachable culture
• trust, ownership and the freedom to contribute your ideas and shape your area of responsibility
• opportunities to develop professionally, take on new challenges and grow your career
• an environment that values initiative, collaboration and entrepreneurial thinking
• attractive employee benefits and employment conditions

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