Beschreibung

Lead a global marketing transition (Sales Force ?Dynamics/ MicrGlobal Marketing Senior Specialist- Interim X global marketing transition (Sales Force ?Dynamics/ Microsoft Customer Insights ) with high impact on digital Geneva role interacting daily with Marketing, Commercial, and Technology Geneva (on?site 5 days)Contract Type: Interim - 12 monthsStart ASAPGlobal Marketing Senior Specialist- Interim X B2B undergoing a major marketing upgrade. The role crossroads of Digital Marketing, Commercial and IT/CRM, X rollout of new journeys, governance and performance analytics across regions reporting to Head of DigitalDescriptionLead the end?to?end execution and of marketing campaigns, ensuring alignment with business objectives and maximising performance across digital the adoption and evolution of marketing supporting the transition to Microsoft Customer Insights (Journeys) and ensuring seamless continuity from X such as Sales and manage campaign workflows, including advanced audience journey scheduling, quality assurance and deployment.Monitor, analyse and optimise campaign performance, KPIs ( , open click?through conversions) into actionable insights improve engagement and drive measurable business high standards of quality and governance, enabling targeting, and compliance with and privacy cross?functionally with Marketing, Commercial, and Technology teams X on campaign execution timelines and performance goals.Continuously identify and implement opportunities to enhance streamline processes and improve overall campaign effectiveness and efficiency.Leverage advanced analysis skills (including Excel) to and interpret large in support of campaign execution and all marketing activities comply with privacy and consent applying tools such as OneTrust where relevant.Profile· Proven experience in marketing and email marketing, with hands-on expertise in such as Microsoft Customer Insights, Salesforce Marketing Cloud, Campaign Monitor, or similar tools.· Strong analytical mindset with ability to interpret campaign performance insights, and them X drive measurable results.· Advanced proficiency in Excel, including complex formulas, pivot tables, and of large Solid understanding of customer management, and audience targeting within a marketing environment.· Experience in campaign lifecycle management, including workflow design, QA processes, testing, and deployment across multiple channels.· Good working knowledge of HTML/CSS for email editing, and troubleshooting.· Familiarity with privacy and compliance frameworks ( , GDPR) and consent management tools such as OneTrust.· Strong project management and skills, with the ability to manage multiple campaigns, stakeholders, and deadlines in a fast-paced environment.· Excellent and stakeholder management skills, with the ability to effectively across cross-functional teams (Marketing, Commercial, IT).· Experience supporting or leading marketing technology or is a strong advantage.· Proactive, solution-oriented mindset with a focus on continuous improvement, and efficiency.· Fluent in English (written and spoken); additional languages are a plus in a global business OfferUnique opportunity to roll out a global transition and interact with multiple stakeholders across functions and ownership from X to journey build, analytics and Geneva (5 days in the office) environment with strong cross?functional Please apply exclusively via the Michael Page website (no email or linkedIn with Michael PageFace?to?face interview (client): with key stakeholders might include a Business case jid3f1b3b1aen jit0414aen jpiy26aen