Beschreibung

DTC eCommerce ManagerAbout PodermPoderm is a leading Swiss dermo-cosmetic brand, specializing in nail and foot care, including its fungal nail treatment range. We are developing our direct-to-consumer channel and are looking for a motivated, business-oriented DTC e-commerce expert to take charge of and evolve our shop.RoleWe are looking for a DTC eCommerce Manager to manage daily performance, the and of This role is primarily focused on execution: you will drive our SEO efforts, improve landing pages, launch tests, manage CRM campaigns, and evolve the — not just the You will report to the Sr. DTC eCommerce Manager and collaborate closely with the Marketing, Product Development, Logistics, and Finance teams to stimulate DTC revenue growth.Key ResponsibilitiesSEO — Visibility Focus- Drive SEO from end to end — from technical site health (crawlability, page speed, structured data) to on-page and content — with a clear KPI framework measuring organic traffic, keyword positions, and revenue from organic search.- Drive the development of content and landing pages to capture high-intent queries (e.g., nail fungus), in with the Regulatory team to ensure content is both optimized andSite Experience — Conversion Focus- Execute and continuously improve the site experience, with a focus on conversion.- Develop and optimize merchandising, including bundles and system-based selling.- Develop and execute promotional to stimulate sales, engagement, and loyalty in the D2C channel.- Collaborate with Agency partners to implement UX and CRO.- Test and iterate on SEO, landing pages, product pages (PDP), and conversion funnels.- Support A/B testing focused on CVR, engagement, and average order value (AOV).CRM & Lifecycle — Retention Focus- Execute and optimize email and SMS campaigns, with a focus on retention and LTV.- Monitor and optimize existing lifecycle flows (e.g., welcome, abandoned cart, replenishment) and deploy new ones.- Deploy CRM conversion and repeat- Identify opportunities to improve retention, AOV, and customer lifetime value.- Manage the email process from end to end, including briefing designers, feedback and deployment.Performance Tracking & — Focus- Conduct in-depth analyses of business performance, of the competitive landscape, and other relevant data to optimize brand and guide DTC channel- Track daily and weekly performance on SEO, the site, and CRM.- Extract insights quickly and translate them into clear next steps and Maintain dashboards and ensure the accuracy of reporting acrossCross-functional Execution — Focus- Coordinate marketing teams and external partners to ensure the timely delivery of all assets.- Be the central point of execution for the Site, SEO, and CRM.- Manage schedules and ensure that all campaigns, launches, and promotions run smoothly.- Support product launches and key moments.Skills & Experience- 4 to 6 years of experience on Shopify.- Strong analytical skills — comfortable with Shopify/GA4 data to identify and prioritize opportunities.- Sharp eye for detail in terms of copywriting, design, and merchandising execution.- Solid mastery of SEO (on-page, technical, and for emerging AI/LLM search).- Knowledge of Google Ads and Meta Ads to collaborate effectively with media agency partners.- Experience in building and developing CRM programs for a premium DTC CPG brand.- Mastery of Klaviyo.- Ability to build dashboards on Looker Studio.- Professional mastery ofKey Traits- Sharp commercial sense: understands what actually drives revenue and margins.- tests, learns, and iterates constantly without over-engineering.- Entrepreneurial spirit: autonomous, and solution-oriented, thinker who identifies opportunities, prioritizes impact, and acts quickly.- Obsessed with details: ensures flawless execution across all channels.- Developed aesthetic sense: strong instinct for premium beauty domain.- Agility: comfortable in dynamic and constantly evolving environments.- Experience working with senior management (C-Suite). jid47203eeaen jit0832aen jpiy26aen