Description

SwissVetGroup was to strengthen and future-proof the veterinary seMarketing & Digital Lead (80%-100%)SwissVetGroup was to strengthen and future-proof the veterinary sector in Switzerland. Our mission is to support the long-term X identity of each practice in our network as well as the SwissVetGroup/VetPartners brand Senior Marketing & Digital Lead, you will be a key partner to Swiss senior leadership, owning and driving the end-to-end marketing agenda for Switzerland. You will Group into high-impact local execution, with a strong focus on digital channels, management and will lead Swiss marketing priorities in close with clinic directors, leaders, and the Group marketing team (UK), ensuring each clinic s unique identity is respected while benefiting from X , modern and performance-oriented marketing approach.Marketing & Digital Lead (80%-100%)Your role & leadershipOwn and lead the Swiss marketing and digital aligned with Group objectives and Swiss as the senior marketing advisor to Swiss leadership and clinic directors, business needs into clear marketing priorities and alignment between local stakeholders and Group marketing, ensuring governance and execution are coherent, efficient and and lead internal across Switzerland, ensuring clarity, consistency and engagement across clinics and teams.Digital growth & brand visibilityTake full ownership of digital presence and local across the Swiss network: Google profiles, online directories, reviews social and local community engagement.Oversee and continuously improve clinic websites: content quality, SEO service visibility, tracking and conversion hygiene, in with agencies and Group paid digital acquisition (Google Ads) via agency partners: challenge performance, define KPIs, optimise investment and drive continuous all digital activity is performance-led, brand-consistent and aligned with clinic-level growth objectives.Analytics, insights & and own Swiss marketing performance reporting, delivering clear monthly insights to Swiss leadership.Analyse performance identify trends and opportunities, and insights into actionable challenge agencies and suppliers, driving a test-and-learn culture focused on ROI, scalability and long-term we re looking for5–7 years experience in marketing, digital, growth or performance-driven roles, ideally in multi-site, services or consumer-facing track record of digital marketing leadership: local SEO, paid acquisition, website online and analytics. Word Press experience is a in French and English; Swiss German is a strong comfortable turning performance metrics into clear and experience leading and challenging external agencies (PPC, SEO, web).Strong stakeholder leadership skills, able to influence senior leaders, clinic directors and cross-border teams.Structured, and autonomous, with the ability to manage complexity and deliver consistently.Genuine interest in animals and the veterinary sector; pet owner a with VetPartners culture of support, respect, approachability jid6ecc286aen jit0207aen jpiy26aen