Beschreibung

Best known for protecting the majority of the world's banknotes, today our
Senior Marketing Specialist
Best known for protecting the majority of the world's banknotes, today our solutions are run on a state-of-the-art material and digital platform and cover mainly revenue mobilisation, healthcare security, brand protection and identity verification.
Senior Marketing Specialist
Senior Marketing Specialist
The Senior Marketing Specialist for the Identity & Compliance vertical plays a key role in positioning SICPA’s B2B platform in the global market. This role is ideal for a dynamic, hands on marketing all rounder who combines strategic thinking with strong execution skills.
ROLE:
Act as a strategic marketing partner to business and market leaders, contributing to go to market priorities and plans.
Craft clear and compelling value propositions, positioning, and trial messaging for target markets and segments.
Drive brand awareness, demand generation, and pipeline support.
Define and execute integrated marketing campaigns across digital and traditional channels.
Own campaign performance tracking, define KPIs, and continuously optimise based on results.
Translate business and market needs into marketing strategies and execution plans.
Produce and coordinate the development of marketing assets, including brochures, presentations, case studies, and web content.
Ensure consistency and effectiveness of messaging across all customer touchpoints.
Conduct market, customer, and competitive research to generate actionable insights.
Work closely with Regional Sales to support market activation and sales enablement.
Collaborate cross functionally with Market teams, Communications, and R&I to ensure aligned execution. Contribute to continuous improvement of marketing processes, tools, and ways of working.
PROFILE:
6–8 years of experience in Marketing or Communications.
BA in Business Administration or Marketing related fields.
Experience in B2B business.
Strong storytelling, digital marketing, and project management skills.
Experience in managing digital campaigns and content management.
Highly organised individual that is a strong communicator.
Energetic, data driven, and customer centric mindset.
Experience in using Salesforce & Marketing Cloud, Adobe Suite.
English C1 & French B2-C1.
JOIN US !
Our success comes from our highly skilled and talented employees.
Respectful entrepreneurship and long-term vision are key for success.
Our people contribute to a more secure world.
Diversity at all levels of an organisation is a strength.
We offer an exciting and challenging role, with great potential for personal development within a unique organization in a fascinating and fast-growing industry. Your file will be handled with upmost confidentiality and discretion. jid2bf59c9afr jit0417afr jpiy26afr