Description

Associate Marketing Director – International (Ex-US)
Location: Zug, Switzerland
Contract: 12 months
Employment Type: Contract

We are supporting an innovative international biopharmaceutical company specialising in rare diseases in the search for an Associate Marketing Director – International for an initial 6–12-month contract.

The successful candidate will support the development and execution of regional brand strategies, with a strong focus on an established rare disease treatment.

This role combines strategic marketing, brand management, digital engagement, and hands-on execution of regional marketing initiatives. The individual will collaborate closely with international and local commercial teams to drive brand performance, customer engagement, and commercial excellence.

Key Responsibilities

• Support the development and execution of regional brand strategies, annual brand plans, and commercial marketing initiatives.
• Gather and analyze customer, market, competitor, and field insights to identify growth opportunities and inform strategic decisions.
• Develop and implement regional marketing campaigns, including HCP engagement programs, congress activities, patient and caregiver resources, and branded and unbranded materials.
• Execute omnichannel marketing initiatives across digital platforms, CRM/email campaigns, and other customer engagement channels.
• Coordinate Medical, Legal, and Regulatory (MLR) review and approval processes, ensuring compliance and effective management of promotional materials through Veeva PromoMats.
• Support the development of field force tools, educational materials, and commercial resources aligned with regional brand objectives.
• Manage external creative, digital, and marketing agencies, overseeing project timelines, budgets, and deliverables.
• Collaborate with local marketing teams and cross-functional stakeholders, including Medical Affairs, Market Access, Commercial Operations, and Field Teams.
• Monitor brand performance, campaign effectiveness, market dynamics, and competitive developments to recommend improvements.
• Support brand planning, budget management, project tracking, business reviews, and leadership presentations.
• Contribute to launch readiness, commercialisation, and lifecycle management activities for additional products and indications.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related discipline.
• 3–6 years of experience in pharmaceutical marketing, brand management, product management, or commercial operations.
• Experience in international or regional pharmaceutical marketing, ideally within rare diseases or specialty pharmaceuticals.
• Hands-on experience preparing and managing medical congress activities, HCP engagement initiatives, and marketing campaigns.
• Experience with Veeva PromoMats, including promotional material review and approval workflows.
• Strong understanding of digital marketing, omnichannel engagement, CRM platforms, and campaign analytics.