Description
A locally established bank firmly rooted in the canton, BCN is a human-scale bank offering quality services to its private clients and businesses. Proud of our commitments, recognised as an eco-enterprise and as a fair employer, we contribute significantly to the regional economic life and consider that our success is closely linked to the professional and human qualities of our collaborators. For you, are autonomy, commitment, responsibility, project, sustainable development and training meaningful words? We would be pleased to discuss with you how they could help reveal your talents within our organisation.
We are offering a contract of up to 15 months to cover the replacement of a colleague within our Marketing & Sponsorship team for the position of
Marketing Project Manager 80%
Your tasks
- Conceive creative concepts for marketing campaigns related to banking products and services
- Select and brief advertising agencies according to the type of campaigns
- Manage the planning and optimisation of media purchases for physical channels (press, radio, TV, billboards, POS) and digital channels (digital out-of-home, social networks, SEA)
- Measure the impact of campaigns and continuously improve the setup to achieve objectives
- Contribute to the development of our newsletter strategy in collaboration with internal and external partners (management tool, KPIs, data protection)
Your profile
- Higher education in marketing, advertising or communication (Master’s, HEG or equivalent)
- Proven experience in a similar role of at least 3 years in service marketing
- Competence in managing 360° marketing campaigns
- Ease in project management with external and internal stakeholders
- Mastery of creative tools (Adobe, Canva)
- Experience using Meta and Google Ads tools and marketing automation tools
Your personal qualities
- Excellent verbal and visual skills and strong written communication abilities
- Ability to work with great rigour and particular attention to detail
- Strong affinity for evolving behaviours and their impact on society and marketing professions
- Sense of responsibility and pronounced initiative
