Description

Strategic sparring partner to the Group CEO, the Board and the Group Management Team on brand development, consumer understanding, portfolio strategy and long-term marketing effectiveness

Continuously challenging and strengthening the DANNEMANN Group’s marketing agenda in line with the corporate strategy

Incorporating an external perspective from the premium FMCG sector and regulated categories into important marketing decisions and selected strategic projects

Strengthening brand positioning, target groups and premium proposition, taking into account increasingly restrictive operating conditions

Understanding the interplay between consumer understanding, market activation, trade marketing, sales and retail

Participating in selected meetings and strategic projects with a focus on advice and guidance (non-executive)