Beschreibung
Market Manager - Go-to-Market
About VAT Group
At VAT, we change the world with vacuum solutions. As the world's leading supplier of high-performance vacuum valves, we have been driving innovation for more than 60 years. With over 3,200 employees worldwide, we operate from our headquarters in , Switzerland, with manufacturing sites in Switzerland, Malaysia and Romania, as well as sales and service hubs around the world. We guided by our passions integrity, teamwork, customer centricity, and innovation - always working together as #oneVAT.
Joining us means becoming part of a passionate, international team where your voice is heard, your ideas matter, and your career growth is supported.
Market Manager - Go-to-Market
Market Manager - Go-to-Market
Purpose of the job
Define and execute the ADV go-to-market strategy by managing a high-performing global channel partner network to drive growth, increase market share, enhance sales efficiency, and expand market coverage.
Key Objectives / KPIs:
- Channel partner growth and Contribution Margin
- New generated opportunities and face-2-face customer visits by ADV Account Managers
- Revenue by Field headcount
- Growth rate by customer classification
- Reduction of transactional tasks
Responsibilities:
Channel Partner Network:
- Leads the negotiation, review, and amendment of distribution agreements, ensuring ongoing compliance with applicable laws, regulations, and internal legal policies.
- Defines the framework for negotiating trade agreements and discount rates led by the regional Channel Manager.
- Monitors regular business reviews and opportunity meetings led by the Regional Channel Manager.
Global Channel Partner:
- Build and maintain strategic relationships with global channel partners at the senior executive level and organize regular face-to-face strategic meetings and workshops.
- Define and drive the strategic partnership roadmap.
- Shape and optimize the product portfolio and product branding.
Local Channel Partner and Representatives:
- Establish and maintain management-level relationships with local channel partners and representatives.
- Define and optimize the product portfolio.
- Develops and continuously optimizes performance-based rating systems as the foundation for sales conditions and services provided by VAT.
- Monitor channel partner performance and, together with local Channel Partner and ADV Leaders, decide on onboarding new channel partner or phasing out underperforming channel partner.
- Supports Regional Channel Managers with standardized analysis tools and templates to monitor channel partner performance and conduct business reviews efficiently.
- Support the regional Channel Manager in organizing channel partner meetings.
Digital Channels
- Develop the ADV digital customer journey in close collaboration with the data architects to automatize transactional tasks and enhance productivity.
- Support channel partners with digital tools and services.
- Establish digital customer services in collaboration with other Business Units.
Go-to-Market Strategy:
- Develop and execute the annual update of the Go-to-Market Strategy.
- Align and reinforce market reach strategy with ADV Leaders and BU Management Team.
- Conduct regular reviews with ADV Leaders to monitor progress and implement corrective actions where necessary.
Pricing Strategy:
- Support the ADV PM Pricing Team in pricing initiatives and implementation.
- Lead sales communication for the annual price adjustment.
Qualifications:
- Bachelor's degree in sciences, engineering or economy.
- Master in Business Administration.
- Fluent business English skills written and spoken.
- 4+ years working experience in B2B , Account Management or Channel Management.
- Vacuum market experience preferred.
- Solid experience in managing international projects.
- Strong entrepreneurial mindset combined with strategic clarity to identify and capture growth opportunities.
- Proven ability to lead complex, cross-functional initiatives at global scale, spanning processes and systems.
- Executive-level communication skills, with the ability to influence customers, partners, and senior stakeholders.
- High level of ownership: self-driven, decisive, and accountable for outcomes.
- International mindset with strong cultural agility and a track record of building trust across regions.
