Main responsibilities

External communication & brand coherence

• Design and deploy communication plans aligned with FER's strategic priorities
• Translate institutional or complex topics into clear, attractive and audience-oriented messages
• Ensure editorial quality, message coherence and brand identity across all channels

Campaign design and management

• Imagine, structure and deploy multichannel campaigns: institutional brand, employer brand, service promotion, client marketing, events, sponsorship and partnerships
• Define objectives, targets, messages, formats, channels, planning, budgets and performance indicators
• Manage systems focused on impact, engagement and results

Content, formats & digital

• Develop contemporary and engaging formats: short videos, capsules, testimonials, embodied content, conversion formats
• Strengthen the marketing approach: audience, acquisition, engagement, performance of print, web, social and newsletter systems
• Structure the use of AI in communication and introduce modern working methods (briefs, test-and-learn, monitoring)

Senior professional reference

• Provide expert insight on briefs, messages and formats, with rigour and kindness in a quality and efficiency logic
• Contribute to sharing best practices and disseminating solid working methods within the team
• Be a recognised support point through quality analysis, recommendation and execution

Profile sought

Education & experience

• Higher education in communication, marketing, media or digital
• 7 to 10 years minimum experience in external communication, brand communication or multichannel campaigns
• Experience in a demanding environment: recognised institution, large organisation, reputable agency or strong brand
• Very good mastery of digital, audience mechanics and contemporary formats
• Concrete experience or strong operational appetite for the use of AI in communication

Skills & qualities

• Excellent ability to construct a clear message on complex topics — very strong writing skills
• Marketing sense: audience, value proposition, performance
• Ability to move from strategy to execution, ease in cross-functional management
• Initiative spirit, strong autonomy, result and continuous improvement culture
• Relational intelligence: ability to challenge, engage and advance

Differentiating assets

• Experience in transformation or upgrading of a communication function
• Mastery of institutional and employer brand codes and audience journey logics
• Knowledge of the Swiss Romandy economic fabric

Administrative prerequisites

• Valid work authorisation in Switzerland required

Why join FER Geneva?

• The opportunity to contribute to transforming the communication of a reference institution in Swiss Romandy
• A rich and cross-functional scope: brand, campaigns, content, digital, services, activation
• A wide margin to modernise practices and establish new standards
• A stimulating and collaborative environment, with concrete and measurable impact

Ready to join us?

Apply now by clicking the "Apply" button below.

We look forward to discovering your profile!

Our commitment

FER Geneva values diversity and encourages applications from all qualified individuals, regardless of their background.

We acknowledge receipt of every application and will contact you if your profile matches our needs.