Beschreibung

About the Opportunity

For one of our clients, an international and fast-growing company operating across multiple European markets, we are looking for a Commercial Marketing & Partner Activation Manager.

This role is responsible for driving the execution of marketing initiatives across distribution channels and partner networks, ensuring strong alignment between commercial objectives and market activation strategies.

The successful candidate will work closely with sales teams, external partners and key stakeholders to support product launches, increase market visibility and deliver impactful activations that contribute to both revenue growth and customer engagement.

Key Responsibilities

Market Activation & Go-to-Market Execution

• Lead the implementation of seasonal and commercial marketing plans across European markets.
• Ensure strong alignment between marketing initiatives, sales priorities and business objectives.
• Coordinate launch activities and promotional initiatives to maximize market impact and commercial performance.
• Support the successful rollout of new products, services and strategic campaigns.

Partner & Commercial Support

• Collaborate closely with commercial teams and strategic partners to support launches, activations and marketing initiatives.
• Build strong relationships with key stakeholders across partner networks.
• Act as a primary marketing point of contact for commercial partners, ensuring efficient communication and execution.
• Identify opportunities to strengthen brand visibility and market presence through partner collaborations.

Retail & Customer Activation

• Develop and execute in-store and customer-facing activations that enhance visibility and engagement.
• Ensure a consistent customer experience across all physical and commercial touchpoints.
• Support local market initiatives designed to drive awareness, traffic and sales performance.
• Monitor market trends and competitor activities to identify opportunities for differentiation.

Marketing Materials & Tools

• Coordinate the development and distribution of marketing materials, promotional assets and point-of-sale tools.
• Ensure all materials are aligned with brand guidelines and commercial priorities.
• Adapt marketing assets to support local market requirements and partner needs.
• Manage timelines and stakeholder coordination to ensure timely delivery of materials.

Cross-Functional Collaboration

• Work closely with Marketing, Sales, Digital and Commercial teams to ensure integrated execution of campaigns and initiatives.
• Facilitate communication between internal stakeholders and external partners.
• Contribute to the development of activation plans that support broader business objectives.
• Ensure consistency across campaigns, activations and customer touchpoints.

Performance Analysis

• Monitor the effectiveness of marketing and activation initiatives through relevant KPIs.
• Analyse market feedback, commercial results and campaign performance.
• Provide recommendations and insights to optimize future activities and investments.
• Support reporting activities and post-campaign evaluations.

Ideal Profile

• 5+ years of experience in Trade Marketing, Commercial Marketing, Channel Marketing, Partner Marketing or related fields.
• Proven experience coordinating marketing initiatives across multiple markets.
• Strong understanding of go-to-market strategies, partner activation and commercial marketing.
• Experience working closely with sales teams and external business partners.
• Excellent project management and stakeholder management skills.
• Strong analytical mindset with the ability to translate data into actionable recommendations.
• Ability to thrive in a dynamic, international and fast-paced environment.
• Fluent English is required; additional European languages are considered an advantage.