Beschreibung

As the Head of Channels and Campaigns, as the voice of the Swiss Banking Association (ASB), you represent the interests of your members to the economy, the political world, the authorities, and the general public. As a center of competence, we provide our expertise, anticipate changes, and actively advocate for key issues. We defend our positions with confidence and persuade policymakers; our opinions are as diverse as the individuals working with us. What unites us is the desire to actively shape our environment with commitment and enjoyment - in the interest of the Swiss financial and economic space. That is why we are looking for personalities with a strong mindset, pronounced analytical ability, and high professional expertise. Do you wish to actively influence the public perception of our organization through modern and target group-oriented measures, and develop dialogue with our community? In this key role, you will operate at the interface of economy, politics, and public opinion. You will use your extensive expertise to support a strong and forward-looking Swiss financial center. Start date: September 1st or to be agreed upon.Responsibilities of the Head of Channels and Campaigns:In this key function, you are responsible for the management of channels and campaigns as well as the design and implementation of effective campaigns. Together with your team, you ensure that content is disseminated consistently, targeted, and impact-oriented across all contact points. You measure and analyze the implemented actions, draw insights, and continuously develop activities. You are a member of the management team of the Head of Communications & Public Affairs (member of the executive team).- Management and continuous development of channels (website, social media, digital, newsletters, and events)- Design, execution, and implementation of integrated campaigns- Responsibility for multimedia (animated content, videos, podcasts)- Ensuring consistent brand management- Monitoring and analyzing the channels- Close collaboration with specialized internal services, management, and governance bodies- Steering of external agencies- Conducting, accompanying, and developing the newsroom X ASB- Your qualities and professional experience: Several years of experience in a comparable role within a company, agency, or institution; knowledge of the financial and economic sector is a plus; degree in marketing or journalism preferred. - Strong command of digital and traditional channels as well as analysis tools (analytics)- Solid experience in the development and implementation of integrated campaigns- Proven experience in team management and project management- Excellent writing skills, including expertise in storytelling- Familiarity with the newsroom modelPersonal qualities and skills:- Team spirit, high sense of responsibility, and strong analytical skills combined with conceptual strength- Flexibility, stress resistance, and loyalty- Excellent command of German; good knowledge of French and English is a plusWe offer:In this position, you actively contribute to the development of the financial center and shape the perception of the Swiss financial space. You work closely with specialized internal services, governing bodies, members, agencies, and partners in a politically and economically dynamic environment. We offer networking opportunities and professional and personal development within the financial sector. Your workplace is in modern and central offices. Are you ready to take a new step in your career? We look forward to receiving your application. jid2924e94aen jit0414aen jpiy26aen